Not that I can add much to the glittering praise already (and justly) heaped on this book, but here's my review:
This is probably the most important book I've read on mentalism (although it should be said that the advice is applicable to magic or any performance for that matter). I wish I had read it before Corinda and Annemann. Not to take away from the "13 Steps" or "Practical Mental Magic" - as is often pointed out, these two works contain enough performance material for a lifetime, but they don't tell you
how to perform,
how to take the bare bones effects within their pages and turn them into breath-taking miracles.
"The Alchemical Tools" does just that. It breaks down, step by step, how to approach performance. The book takes you from building a convincing and coherent persona, to developing routines that fit this persona, to treating your audience with respect and drawing them into a world where maybe, just maybe, impossible things will happen and they will react like they saw REAL magic.
Don't get me wrong, I've read loads of posts on forums saying "Don't under-sell it", "Turn your tricks into miracles" and I'm sure that's enough information for some people, who are naturally gifted performers, to go out and make magic real. But for me, I had never read a clearly-expressed manual for how to make that happen, how to build belief and maximise spectators' responses, until "The Alchemical Tools". It's like a well-written recipe - you just know you'll be able to put it into practice and (with time and work and practice) start turning lead into gold.
And I don't think it would only benefit beginners like myself. I believe even seasoned performers will find something in these pages. They may not agree with all of it, some of it may just be "giving a name" to things they already know or do, but the book is so densely packed, so rich with wisdom, I'm sure they will find something.
This has fundamentally changed the way I think about magic/mentalism & performance. I think it will also change the way I answer "I want to be a mentalist, where should I start?" type posts on forums. I now truly believe "Alchemical Tools" and Bob Cassidy's "Fundamentals" are a better launchpad than "13 Steps" or "PMM".
In short: Brilliant, brilliant book. But don't take my word for it, it gets rave reviews from Jeff McBride, Colin McLeod and Todd Landmann
HERE.